Marketing objects are actions, aimed at attracting new customers and increasing sales. The main types of marketing objects in ELMA are marketing event, marketing activity, group of marketing activities. You can view analytics on each marketing object and track further development of a new lead.
For example, to obtain analytics on all the advertisement activities aimed at launching a new service, you need to create an activity group. Next, you need to add a marketing activity to this group. After that, you define specific events within each activity.
Fig. 1 shows an example of a group of marketing activities.
