Marketing Event

Marketing events are intended for affecting the target audience in order to attract new customers and promote new products. Marketing events are part of marketing activities groups and marketing activities.

A list of marketing events is shown in fig. 1.

Fig. 1. List of marketing events

The list of marketing events is displayed in a table. The table can be configured.

The form for creating a marketing event is similar to the form for creating a group of marketing activities. Some fields are different.

Marketing activity * – marketing activity, which will include the event. This field is required.

Event Type – type of the marketing event, selected from the Marketing event type object.

The page of a marketing event is similar to the page of a marketing activities group.

1. The toolbar does not contain the Add Activity button.

2. The About the Marketing Event tab includes additional fields: Marketing Activity and Event Type.