Marketing

This section of ELMA allows you to perform a comprehensive analysis of effectiveness of the company's marketing activities. You can obtain analytics and track work with a new lead.

The structure of the left menu, search form and objects table is the same as the Contractors section. To learn more, see the respective Help section.

Toolbar buttons

	When you click Add Group, a page for creating a group of marketing activities opens.
	When you click Add Activity, a page for creating a marketing activity opens.
	When you click Add Event, a page for creating a marketing event opens.

For example, to get analytics on all the advertising activities for launching a new service, create a group of activities. Next, link this group with a marketing activity. After that, select marketing events for each direction.

Fig. 1 shows an example of a marketing activities group.

Fig. 1. Marketing section

This way you can take into account all the marketing events when launching a new service. You can set the budget of each event and link them with leads to get detailed analytics.