Marketing Activity

Marketing activities are sets of marketing events, aimed at attracting new customers and promoting new products.

A list of marketing activities is shown in fig. 1.

Fig. 1. Marketing activities list

The list of marketing events is shown in a table. The table can be configured.

The form for creating a marketing activity is similar to the form for creating a group of marketing activities. Some fields are different.

Group of Activities – group of marketing activities.

Activity Type – marketing activity type, selected from the Marketing activity type object.

Marketing activity page is similar to the page of a marketing activity group.

1. The toolbar features the Add Event button instead of the Add Activity button. Click this button, to open the form for creating a marketing event.

2. The About the Marketing Activity tab contains additional fields: Group of Activities and Activity Type.