This subsection (fig. 1) allows assessing the cost of leads and deals by days, weeks, months. You can assess costs only if you create payments on marketing objects and bind leads or deals to them.
You can access this section in CRM – Marketing – Statistics.
Fig. 1. Marketing - Statistics section
The toolbar contains the Period button, which has the same function as the Period button on the Lead Dynamics page.
Statistics page data display
The page contains a data table. The rows of the table are lead statuses, and the columns are periods.
The numbers in the table are displayed in the "0/0" format, where:
the first number is the number of leads with the status in corresponding the row. When you click on this number, a page with the list of such leads opens;
the second number is the cost of one lead for the corresponding period. It is specified in the currency, defined in the system settings. The cost is calculated using this formula: marketing object budget in the current period / number of leads created in the current period. For example, if a marketing object monthly budget is $1000 and 10 leads are created during this month, then the cost of one lead is $100.
